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How UNRL Ran a 3,114-Entry Golf Pool as a Social Campaign

UNRL โ€” a premium athleisure and golf brand โ€” turned tournament week into a high-engagement social campaign by running a Pick 6, Use 4 golf pool with 3,114 entries and brand prizes that put their products front and center.

Quick Snapshot

How UNRL structured their social golf pool.

Organization
UNRL
Event
UNRL Golf Pool
Pool Size
3,114 entries
Format
Pick 6, Use 4 ยท To Par Scoring
Prizes
$1,000 Gift Card · $500 Gift Card · Founder's Golf Bag
Channel
Social media campaign

About UNRL

UNRL (pronounced "unreal") is a premium athleisure and golf apparel brand built for performance and everyday wear. Made for the athlete that strives to do more. #LeaveALegacy

unrl.com →

A Golf Pool as a Social Brand Moment

UNRL ran a Pick 6, Use 4 golf pool as a social media activation โ€” an engaged audience and product prizes worth competing for. With $1,000 in gift cards and a Founder's Golf Bag on the line, it gave their followers a real reason to enter, share, and come back throughout tournament week.

3,114
Total entries
$1,500+
In brand prizes awarded

Prize Structure

Place Prize
๐Ÿฅ‡ 1st $1,000 UNRL Gift Card
๐Ÿฅˆ 2nd $500 UNRL Gift Card
๐Ÿฅ‰ 3rd UNRL Founder's Golf Bag

How They Promoted It

UNRL promoted the pool on X, driving followers directly to the entry page.

UNRL tweet promoting their golf pool

Why This Format Works

Pick 6, Use 4 ยท To Par
Each entrant picks one golfer per tier. The best four scores count. To par scoring keeps the leaderboard moving every birdie and bogey โ€” simple, familiar, and engaging from round one onward.
Products as Prizes
Every prize was UNRL merchandise: a $1,000 gift card, a $500 gift card, and the Founder's Golf Bag. Winners didn't just win something โ€” they won the brand. That's the difference between a giveaway and a campaign.
Social-First Distribution
Promoted entirely through social media. The entry link became shareable content โ€” the pool itself was the campaign, and participants spread it to their own networks.
Live Leaderboard
Participants tracked their standing in real time throughout the week. The live leaderboard gave every social post a reason to click and kept entry holders coming back round by round.
Grow Your Audience
Every entry is a signup. Participants create an account to enter, giving the brand a direct line to thousands of engaged, golf-interested fans well after the tournament ends.

Want to run a pool like this?

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